Google Analytics URL Builder - Generate custom campaign parameters for your advertising URLs.

The URL builder helps you add parameters to URLs you use in custom web-based or email ad campaigns. A custom campaign is any ad campaign not using the AdWords auto-tagging feature.

When users click one of the custom links, the unique parameters are sent to your Google Analytics account, so you can identify the URLs that are most effective in attracting users to your content.

There are 2 tool for URL building for Google Analytics tracking: 1's in Facebook and the second's in Google. Fill in the form below and click GENERATE URL to create URLs for Custom Campaigns for website tracking. The form will return a URL you can then copy and paste into your advertising links.

Google Analytics URL Builder for Facebook campaigns

Google Analytics URL Builder on Google

More information and examples for each parameter

Campaign Source (utm_source)
Required. Use utm_source to identify a search engine, newsletter name, or other source.
Example: utm_source=google

Campaign Medium (utm_medium)
Required. Use utm_medium to identify a medium such as email or cost-per- click.
Example: utm_medium=cpc

Campaign Term (utm_term)
Used for paid search. Use utm_term to note the keywords for this ad.
Example: utm_term=running+shoes

Campaign Content (utm_content)
Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.
Examples: utm_content=logolink or utm_content=textlink

Campaign Name (utm_campaign)
Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign.
Example: utm_campaign=spring_sale

After generating tracking URL, try a URL shortener (such as: Goo.gl or Bitly for flexible online campaigns